air suPRemacy
Welcome to Air Supremacy

An interview is no time for an original thought
 

Multi platform media convergence! It’s the phrase of the age. It means when you do an interview with the Daily Telegraph, the reporter may have a camera and record it for their website! Or you drop in for a chat at BBC Radio Five and find you are being ‘streamed’ live on the internet via a webcam you hardly noticed. The old demarcation has gone. Now every interview in the Digital Age means you are in ‘show business’ and lives forever more. So you can see why you need the very best advice available.

Welcome to Air Supremacy and the blogosphere. We have  been preparing top executives for difficult interviews since 1988 and they have just got a lot harder. Media Training is still about helping you formulate and deliver key messages to all target audiences (where ever they are), at a sensible price but now you need to make the new technology work for you as well.

Please glance at our Courses page. The Air Supremacy concept of Media Training is a seamless service of research, do's and don'ts, key message preparation, rehearsal and advice; plus (if needed) 'hostile media' management for the digital age. (see Courses/SOS)
Our recent clients include household names ASDA (Wal-Mart), Comet, British Gas, the CBI, RBS, Savills; world famous organisations Swiss Re, OTTO, Microsoft, Absolut Vodka and public bodies including the Gambling Commission, the Metropolitan Police, the JAC, I.C.E. and many many others. (see
Clients)
We also advise agency and in-house PRO's and lawyers on the Broadcast and Print conduct codes, as well as lecturing on good practice and commenting in the media.
Read about our trainers on the
Team page. Each one will ensure you achieve your goal of creating authoritative confident spokespeople capable of optimising any media opportunity. Lastly, share your Comments; what do you think of Air Supremacy media training?

John Stonborough FCIPR

 

Air Views

27 February 2008

Twenty Years

Click here to see the pictures of last night's "20 Years in PR" party at the Turf Club
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10 February 2008

A Light to Lighten the Gentiles

This made me laugh, its from Low Life: Jeremy Clarke's column in the Spectator (9 Feb page 47). In the gents lavatory at my local pub, above the light switch, some wag has written the words 'a light to lighten the genitals' in black felt-tip pen. So ...
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31 January 2008

'You've Been Framed'

I enjoyed Andrew Billen's appreciation of Jeremy Beadle in the Times (page 11) today. He quoted Beadle's warning at the Edinburgh TV Festival to those new to the game never to respond to the reporter who promises you the chance to “give your side o ...
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