Editors kill the myth (but not very convincingly)

The Editor’s Code which covers accuracy, will be changed (amendment in italics):
Clause 1ii says – A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and – where appropriate – an apology published. In cases involving the (Press Complaints) Commission, prominence should be agreed with the PCC in advance.
Editors Code Committee secretary Ian Beales said: “This amendment is designed to help kill the myth that newspapers and magazines routinely bury corrections. Research conducted by the PCC has shown this to be untrue – nearly 85% of PCC-negotiated corrections and apologies appear no further back than the original transgression, or in a designated corrections column. To see the new Code in 1-page A4 format click here.

About Stonborough

John Stonborough specialises in media relations, providing an authoritative and discreet media management service to corporate and private clients world-wide. He also broadcasts, lectures and writes about handling the hostile media and media regulation. He is known for observing "An interview is no time for an original thought." He is the great-nephew of the philosopher Ludwig Wittgenstein. His working career began as a London policeman and then as a reporter for the Daily Mail, BBC Radio 4, Thames Television and Channel 4 TV. He is a Fellow of the Chartered Institute of Public Relations. He is married and lives in London, England. www.stonborough.com
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