What’s this Contributor business?

Some people have asked why you need to get confirmation in writing that you are a ‘contributor’. (See Tip 2 below) You can read my blog post, http://www.airsupremacy.co.uk/blog/2010/09/01/229/
for the long version but in brief Ofcom ruled last year (to universal dismay) that despite an obligation in their Code to give targets of allegations the chance to respond to them, Kellogg’s and Nestle were not contributors to a C4 Dispatches programme. The key to this is the word ‘contributor’. Dispatches asked the manufacturers some questions (allegations to you and me), but it seems, intentionally, never asked them to contribute (by interview or statement); thus avoiding having to inform them in advance about all the allegations. Hence the very real need to establish that you are contributor before you speak. Hope this is helpful. JS

About JS

John Stonborough FCIPR specialises in media relations, providing an authoritative and discreet advocacy to corporate and private clients world-wide. He specialises in handling the hostile media and media regulation. He is known for observing "An interview is no time for an original thought." He is the great-nephew of the philosopher Ludwig Wittgenstein. His working career began as a London policeman and then as a reporter for the Daily Mail, BBC Radio 4, Thames Television and Channel 4 TV. From 2001 to 2004 he was The Media Advisor to the House of Commons Commission. He is a Fellow of the Chartered Institute of Public Relations. He is married and lives in London, England. www.stonborough.com
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