With everyone obsessed with Virtual Media, it’s easy to forget the basic questions when you get a call from a live flesh-eating journalist.
1. What’s Your Name/Contact details?
2. Can You Tell Me More About The Story You’re Working On?
3. Are You Approaching This Story From Any Particular Perspective?
4. Who Else Are You Interviewing?
5. What’s the Format?
6. With Whom Would You Like to Speak?
7. Is There Anything Else I Can Help You With?
8. Who Will Be Doing the Interviewing?
9. When Are You Airing the Story?
(c) Brad Phillips 14/9/2011
About Stonborough
John Stonborough specialises in media relations, providing an authoritative and discreet media management service to corporate and private clients world-wide. He also broadcasts, lectures and writes about handling the hostile media and media regulation. He is known for observing "An interview is no time for an original thought." He is the great-nephew of the philosopher Ludwig Wittgenstein. His working career began as a London policeman and then as a reporter for the Daily Mail, BBC Radio 4, Thames Television and Channel 4 TV. He is a Fellow of the Chartered Institute of Public Relations. He is married and lives in London, England. www.stonborough.com
