Brother, are they bad at PR!
I have sat on my hands for a week, resisting the urge to sound off about Celebrity Big Brother’s big bother. Its not what went on in the House, or even the global scream since. What interests me professionally is what’s been happening at the Big Channel 4 HQ in Horseferry Road.
So let me ask you? How do you think the C4 board have handled it, so far? ‘Nul points’ I say. They’ve made every PR mistake in the book.
Time taken to react: Appalling, programme sponsors Carphone Warehouse got it right when they disconnected instantly.
Toscar Nomination: My Toscars go to Chairman Luke Johnson who scuttled from BBC biz reporter Greg Wood like the boss of a double glazing firm on Watchdog and to CEO Andy Duncan (an ex Flora marge salesman) who floundered and sweated though a belated press briefing in an old striped sports shirt. 
The only awe he inspired was as in awful.
Credibility of Message. Zero. They think we believe their mendacity about CBB fulfilling C4’s committment to exploring important social issues. P-lease! We all know its about the ratings.The statement put out after last night’s emergency board meeting was no better.
Best Supporting Actress: Shilpa’s Mum.
Fact File:
C4 can’t pull Celebrity Big Brother. CBB is crucial to C4, contributing 10 percent of revenue. C4 pay Endemol £35m annually for the rights to the series and is committed till 2010.