David Cracknell forms strategic links with Project Associates.
Former political editor of The Sunday Times, David Cracknell has formed a ’strategic alliance’ with Project Associates the comms firm set up by former Camelot comms director David Rigg in 1997. It has links with the PR consultant John Stonborough, former Tory mayoral candidate Steve Norris and YouGov president Peter Kellner. Directors include Jonathan Horsman and Stuart Higgins, former Sun editor.
Cracknell said the
partnership with Project Associates would provide him with access to a number of skilled consultants and allow him to pursue a ‘Facebook approach to consultancy - drawing in talent as and when needed’.He added: ‘I am delighted and flattered to be invited to join Project Associates’ network, which includes some highly experienced professionals.‘In these times many clients eschew the big agency approach, favouring creativity over process, flexibility over one size fits all, and just getting things done. In the digital age it makes sense to grow a business via a network of experts rather than generalists. Our alliance with Project Associates is a prime example.’
(from PR Week 7/11/08)