A staggering 75 million people signed up for a Twitter account in 2009, but in December only 17 percent of them sent even a single Tweet. An all-time low say research company RJMetrics. That’s still nearly 13 million Tweeters but I wonder if there is too little commercial application for it work. I have tweeted journalists, without any noticeable benefit over picking up the phone. But my friend PR Queen Liz Male @lizmale swears by it.
1 Comment // Posted on Friday 29 January 2010 // General
It’s hard to believe it’s ten years since twenty of us crewed Ocean Spirit of Moray from Cadiz to Bermuda, in the Tall Ships Race. We were all ages from 17 to 70. Most of us had never met till the day we set sail. The fact that it was a huge success (2nd boat over the line) and great fun, was down to the skipper Ian Lerner. My job, in addition to story telling was making a home vid. Not easy, ocean passages are hours and hours of nothing much, with bursts of jolting high drama; too dark, too rough, too wet, too busy, too tired, too scared to film. Once safely back home, creating ‘sturm und drang’ out of the footage I did get, was relatively easy, but what I just couldn’t distil was the endlessness of 3 weeks at sea. The feeling of never arriving, always being in the middle of your own horizon. So, sitting at my PC, I put on my favourite Carlos Santana track, Samba Pa Ti and started again. (YouTube clip)
Click to Comment // Posted on Monday 25 January 2010 // General