End of the Road Kill?
A staggering 75 million people signed up for a Twitter account in 2009, but in December only 17 percent of them sent even a single Tweet. An all-time low say research company RJMetrics. That’s still nearly 13 million Tweeters but I wonder if there is too little commercial application for it work. I have tweeted journalists, without any noticeable benefit over picking up the phone. But my friend PR Queen Liz Male @lizmale swears by it.
January 29th, 2010 at 9:49 pm
Thanks for the plug John. You’re right - picking up the phone is always better. Better media relations, better *human* relations. And like all ’social media’ (hate that term - is everything else therefore antisocial media?), Twitter is the most utter waste of time if you just want to use it to push out press releases, pitch a story or propogate corporate puff. Twitter is great though for the niche markets in which I work - for example, there’s a big community of people there who love sharing information and thoughts on architecture, green building issues and sustainability. It’s great for sharing stuff of value, crowdsourcing ideas, finding people who know things I don’t know, building the beginnings of a relationship with them. Relationships which are then nurtured offline. Which reminds me, I think it’s my turn to buy you lunch!