Author Archives: JS

About JS

John Stonborough FCIPR specialises in media relations, providing an authoritative and discreet advocacy to corporate and private clients world-wide. He specialises in handling the hostile media and media regulation. He is known for observing "An interview is no time for an original thought." He is the great-nephew of the philosopher Ludwig Wittgenstein. His working career began as a London policeman and then as a reporter for the Daily Mail, BBC Radio 4, Thames Television and Channel 4 TV. From 2001 to 2004 he was The Media Advisor to the House of Commons Commission. He is a Fellow of the Chartered Institute of Public Relations. He is married and lives in London, England. www.stonborough.com

Sean Spicer and that reference to Hitler

Its not just the crass stupidity of the remark but his profound ignorance that underpins it. He very revealingly and so inappropriately used the term ‘holocaust centres’ for Nazi extermination camps. Thus moral and historic outrages are brutally dulled by … Continue reading

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No wonder the Germans fear for their language!

No wonder the Germans fear for their language! – from Schweizer Versicherung mag 1/3/2017 about Swiss Life launching an app called now@work ‘Swiss Life lanciert (modified French loanword from lancer- to launch) per (Latin/Italian loanword) 1. März 2017 mit der … Continue reading

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At Last

After a mega-hack, I have the blog site up and running. It has only taken 5 months to get it back.

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Make mine a Pint not two halves.

I hate referenda. I hate the abrogation of power with consequence but no responsibility to the people – to the feeling iPhoned mob. I hate what its doing to my friends, to the aurora of bores at dinner parties. I … Continue reading

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No Moral Equivalence

I was asked an interesting question today ‘whether the BBC had any right to investigate others’, after the appalling management failings unveiled in Dame Janet Smith’s Savile Report. My answer was an unequivocal yes they can, they should, and they … Continue reading

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In Praise of Print

What a wonderful indulgent time I have had. You see its raining and its cold (not very, just a bit) so no need to go outside, ride my exer-bike, do errands and all the other stuff that are Sunday round … Continue reading

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Linguistic, Ethnic and Cultural Heterogeneity in South Tyrol. JS 13/1/14

“Nestled in the mountains of the Alps, it’s Italy’s richest province, and has been part of that country for almost 100 years – but some in South Tyrol just don’t feel fully Italian.” (BBC News 8/12/2012). Introduction Summer climbers, winter … Continue reading

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media law trends for 2015

Shamelessly I am reprinting this excellent summary by media law guru Gill Phillips, director of editorial legal services at the Guardian News & Media.  2015 looks set to be another year of important developments in media law. First published on Olswang’s Changing … Continue reading

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Silent Knights

In the blogosphere random observers quite independently latch on to a topic which quickly takes on a life of its own to become an issue. It is a common enough PR headache, but for an organisation, sticking that head in … Continue reading

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Whistle-blowing practice

The Beeb report that the Home Office has issued a document on ‘enhanced protection for Police whistle-blowers’. (BBC R4) Reminds me that one of the pranks played on rookie policemen and women over the years, was to pin up a notice in the … Continue reading

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Scottish Power – to the People

With the recent drama of Scotland’s near exit from the Union (mercifully not dubbed Sexit), you might think Scottish Power (SP) is a soubriquet for the nationalist movement, rather than an energy company supplying, if not exactly serving, 5.4 million homes … Continue reading

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We’ve moved

Follow us at https://www.facebook.com/airsupremacymedia

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I ‘like’ it. Now on Facebook

Come and talk about Air Supremacy Ltd on Facebook and see what others are saying.  https://www.facebook.com/airsupremacymedia  

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Preparing for a Great Media Training Session

Good Advice from Galaxy 6 in the US I’ve trained about 10 people this month and was inspired to write this post. A great media training session depends on both parties. Once you’ve decided to commit to media training, make … Continue reading

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Do You Need Media Training

(Article courtesy of Mashable.com) http://mashable.com/2013/01/02/do-you-need-media-training/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29  

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Told You So!

I knew it! I knew there was something fishy about the Andrew Mitchell Plebgate story. Back on the 23rd September I blogged “keep a pinch of salt handy” http://bit.ly/SetYZo. and I was right. Mitchell is calling for a full enquiry. … Continue reading

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BBC: Snoozenight lawyers asleep at the wheel?

“Some basic journalistic checks were not completed and no one was sure who was giving the final sign-off on the story on the day, the report found (FT)” I’ve been asked by countless people (OK, one) what I think of … Continue reading

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LIPA lacks PR Power

Ten days after the worst storm to hit Long Island NY in living memory, thousands of homes there are STILL without power. The local power company LIPA (Long Island Power Authority) has come in for considerable criticism. And while it’s … Continue reading

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I look awful in yellow – who knew?

Looking your best is just as important as saying it right, so we are now actively promoting Style and Colour counselling with Red Leopard (www.redleopard.co.uk) for all our Media Training clients. Red Leopard advises on colour, style, image and make-up … Continue reading

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Andrew Mitchell – keep a pinch of salt handy.

I went to a famous public school. I was a policeman. I was an adviser to the House of Commons Commission. I rode my bike in and out of the Palace of Westminster daily. Why are these facts relevant? The … Continue reading

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“If you want a guarantee, buy a toaster”

Clint at the RNC Having a famous movie star endorse you is no guarantee.

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Back to work

Yes I’m gathering a handful of experienced media trainers, to run my courses for executives, Meet in London in September. Send a CV.

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No Brainer NBC

Cannot believe NBC showed US/CZ Beach Volleyball quarter finals, when rest of world got to see 100m Finals. Fantastic Twitter storm. Serves them right.

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“London 2012” Put Out More Flags

One big difference between the Olympics and the Jubilee, is that everybody from smallest stall holder to mega-store was able to cash in on the Jubilee GB brand. I have never seen so many Union flags and so much bunting. … Continue reading

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Freelance Media Trainers Wanted

I am looking for freelance media trainers, with 5 years plus, real TV and Radio experience. Also Presentation Coaches with 5 years plus experience. Must be happy to follow my proven training methods. CV’s please to js@airsupremacy.co.uk

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Air Supremacy Interactive Media Training

A new business is born: Air Supremacy Interaction – interactive media training. (I’ve nicknamed it – Remote Refutation Management) – more later.  (www.superinteraction.tv)

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Grüezi mitenand!

@AirSupremo: Hello ZRH! Not just 1 but 2 mega Swiss media training clients nxt week.   #PR  #AirSupremacy rocks.

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Tweet tweet

gr8 Media Training 4 #Spider-PR (London). gd Job Air Supremacy! www.airsupremacy.co.uk

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500+ connections

Spent the last week, soliciting LinkedIn contacts to reach this milestone achievement “500+ connections” – now I can relax, safe in the knowledge that I am umbilically invisibly eternally conjoined with strangers. The world is a safer place as of 7am … Continue reading

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Please Sign Now

My God-daughter Domenica Lawson has a severe permanent learning disability. I would like to help her and thousands like her by asking you to sign this e-petition. You may know somebody with a child like Domenica so please pass the message … Continue reading

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Nuts and Bolts: 9 Basic Questions to ask a Reporter.

With everyone obsessed with Virtual Media, it’s easy to forget the basic questions when you get a call from a live flesh-eating journalist. 1. What’s Your Name/Contact details? 2. Can You Tell Me More About The Story You’re Working On? 3. Are You … Continue reading

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The Battle of Hatchfield Farm is won.

The Battle of Hatchfield Farm in Newmarket is over. Rachel Hood and her fellow campaigners have won. Lord (Teddy) Derby’s appeal was rejected by the Planning Inspector Ian McPherson and ratified by the Communities Secretary Eric Pickles.

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Syria: media coverage

Just been reading some stuff on line about whether our coverage of Syria is ‘balanced’ or not. Having worked as a reporter in Beirut, albeit years ago, I wonder if I can venture a view. All our western media can … Continue reading

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Lovin’ it

Busy Busy since Jan 1st – working with Halfords, Barclays, B&Q and Superdrug .

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Just Common Sense?

They are debating on one of the PR Forums whether PR isn’t ‘just common sense’. The implication being that it’s not a proper profession, anybody can do it. I beg to differ. A public relations professional has a proper understanding … Continue reading

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But not YOUR opinion..

I have a TV/internet account with Optimum Cablevision (NYSE: CVC), who emailed me to take part in a customer satisfaction survey. Question 1 – Are you in PR or Advertising?  But when I clicked Yes – this is what I got: Thank … Continue reading

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Thanksgiving Message

To my many American Friends. If further proof is needed of the extreme age and provenance of wireless technology; it’s a 17th Century British invention.  I am reliably informed that we sent it over on the first pilgrim ships. Mayflower is an … Continue reading

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The Tatler and Bikestander

With the racing world livid about Lord (Teddy) Derby’s plan to concrete over a chunk of Newmarket, Sir Michael Stoute (the Queen’s Trainer), Sir Henry Cecil and the legendary commentator Sir Peter O’Sullevan are hosting a fund-raising dinner for 250 at the Newmarket … Continue reading

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RIM Shot

 

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Rick Perry Fluffs It.

Rick Perry fluffs it Check out this clip of Rick Perry forgetting his key message due to classic MBS (marshmallow brain syndrome). I suspect it spells the end of his shot at the Presidency. (wouldn’t have happened if he were … Continue reading

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Today’s joke

“In English,” said the linguistics’ professor, “a double negative forms a positive. However, a double positive never forms a negative.” “Yeah, right.” said a voice.

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MediaCityUK: Investigations and Secret Recording Guidance

The Beeb has revised its Editorial Policy on Investigations and on Secret Recording for programme makers planning: larger-scale investigations to reveal serious anti-social behaviour or crime, with a significant element of undercover work, and secret recording, central to the evidence-gathering. The revision … Continue reading

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beyond Calais

Overheard at the Lutea investment seminar today. Two really old blokes, who didn’t know each other, got chatting during the coffee break. One said to the other: “The trouble with the Greeks,” he said, ” is they don’t know the meaning … Continue reading

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And me

Spotted this tweet just now “Anti #NPPF lobby now includes Melanie Phillips, Morning Star, George Monbiot, WI, NT, CPRE, Mail, Telegraph. Strange bedfellows. SWP next?” @colinwile Jonathon Porritt, has written a sarky but funny open letter to benighted Greg Clarke, Minister … Continue reading

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What’s this Contributor business?

Some people have asked why you need to get confirmation in writing that you are a ‘contributor’. (See Tip 2 below) You can read my blog post, http://www.airsupremacy.co.uk/blog/2010/09/01/229/ for the long version but in brief Ofcom ruled last year (to … Continue reading

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My 22 Tips for handling unwelcome TV Crews

Avoid a confrontation, with cameras around. It makes great TV. Get confirmation in writing that you are a ‘contributor’ (ask me why this is so important) They will not concede editorial control, but find out as much as you can. … Continue reading

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I am definitely going

INVESTIGATIVE JOURNALISM; DEAD OR ALIVE? Date: Wednesday September 21st 6.00pm for 6.30pm With Murdoch on his knees, MPs’ expenses, Wikileaks, phone hacking and Tomlinson; investigative journalism seems to be going through a purple patch. Is it really alive or is … Continue reading

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Is it really a fake?

Such a sad picture of Steve Jobs in the paper today. Is it a fake, the internet is abuzz? Really shocking if it is. As my wife Jane says, “the man is a genius,  just when you think you’ve got everything … Continue reading

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Catboat: Its not a message, it’s a warning from 1880!

              I happened across this brilliantly ‘funny’ account of sailing the classic New England Catboat, in the New York Times May 25th 1880! The message comes down the years loud and clear; this pussy cat will bite … Continue reading

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Ben’s Briefs: All the Holidaying News-Junky Needs

Dawn is breaking over Bellport Bay, here on Long Island. Every cloud has a silvery lining, quite literally and its very beautiful. Yesterday’s rain seems to have blown through. They certainly do plenty of weather here. Another bucolic day ahead, … Continue reading

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