John Stonborough F.C.I.P.R. http://www.airsupremacy.co.uk/blog London 2012. The personal blog of PR Consultant John Stonborough, MD Stonborough Media Group. Sat, 19 May 2012 16:59:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Air Supremacy Interactive Media Training http://www.airsupremacy.co.uk/blog/2012/05/19/air-supremacy-interactive-media-training/ http://www.airsupremacy.co.uk/blog/2012/05/19/air-supremacy-interactive-media-training/#comments Sat, 19 May 2012 16:50:09 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=1002 A new business is born: Air Supremacy Interaction – interactive media training. (I’ve nicknamed it – Remote Refutation Management) – more later.  (www.superinteraction.tv)

]]> http://www.airsupremacy.co.uk/blog/2012/05/19/air-supremacy-interactive-media-training/feed/ 0 Grüezi mitenand! http://www.airsupremacy.co.uk/blog/2012/05/01/gruezi-mitenand/ http://www.airsupremacy.co.uk/blog/2012/05/01/gruezi-mitenand/#comments Tue, 01 May 2012 06:39:50 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=991 @AirSupremo: Hello ZRH! Not just 1 but 2 mega Swiss media training clients nxt week.   #PR  #AirSupremacy rocks.

]]> http://www.airsupremacy.co.uk/blog/2012/05/01/gruezi-mitenand/feed/ 0 Tweet tweet http://www.airsupremacy.co.uk/blog/2012/04/28/tweet-tweet/ http://www.airsupremacy.co.uk/blog/2012/04/28/tweet-tweet/#comments Sat, 28 Apr 2012 06:44:23 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=987 gr8 Media Training 4 #Spider-PR (London). gd Job Air Supremacy! www.airsupremacy.co.uk

]]> http://www.airsupremacy.co.uk/blog/2012/04/28/tweet-tweet/feed/ 0 500+ connections http://www.airsupremacy.co.uk/blog/2012/04/11/500-connections/ http://www.airsupremacy.co.uk/blog/2012/04/11/500-connections/#comments Wed, 11 Apr 2012 11:21:20 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=985 Continue reading →]]> Spent the last week, soliciting LinkedIn contacts to reach this milestone achievement “500+ connections” – now I can relax, safe in the knowledge that I am umbilically invisibly eternally conjoined with strangers. The world is a safer place as of 7am today.

(thinks) I wonder if this chap Assad is on LinkedIn – I might send him a message. “Hey Assad, we are on LinkedIn – stop killing people.”

]]> http://www.airsupremacy.co.uk/blog/2012/04/11/500-connections/feed/ 0 Please Sign Now http://www.airsupremacy.co.uk/blog/2012/04/01/979/ http://www.airsupremacy.co.uk/blog/2012/04/01/979/#comments Sun, 01 Apr 2012 09:59:18 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=979 Continue reading →]]> My God-daughter Domenica Lawson has a severe permanent learning disability. I would like to help her and thousands like her by asking you to sign this e-petition.

Domenica Lawson Christening 1996

You may know somebody with a child like Domenica so please pass the message on. We have about 6000 signatures as of today. We need 100,000 to trigger a debate in  Parliament. With your help we will get there. The petition says:
Ring fence funds allocated for people with learning
disabilities and review the way in which funds are allocated to ensure cradle to grave care. http://epetitions.direct.gov.uk/petitions/31475
(HM Government. Department of Health)
To find out more about Domenica and the problems she and thousands face, see today’s Mail on Sunday:
http://www.dailymail.co.uk/news/article-2123431/Sir-Bob-Geldof-Harry-Enfield-Ruby-Wax-celebrities-supporting-Rosa-Moncktons-campaign-ensure-lifetime-care-disabled-people.html

Thank you.

]]> http://www.airsupremacy.co.uk/blog/2012/04/01/979/feed/ 0 Nuts and Bolts: 9 Basic Questions to ask a Reporter. http://www.airsupremacy.co.uk/blog/2012/03/31/nuts-and-bolts-9-basic-questions-for-reporters/ http://www.airsupremacy.co.uk/blog/2012/03/31/nuts-and-bolts-9-basic-questions-for-reporters/#comments Sat, 31 Mar 2012 08:41:25 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=972 Continue reading →]]> With everyone obsessed with Virtual Media, it’s easy to forget the basic questions when you get a call from a live flesh-eating journalist.

1. What’s Your Name/Contact details?
2. Can You Tell Me More About The Story You’re Working On?
3. Are You Approaching This Story From Any Particular Perspective?
4. Who Else Are You Interviewing?
5. What’s the Format?
6. With Whom Would You Like to Speak?
7. Is There Anything Else I Can Help You With?
8. Who Will Be Doing the Interviewing?
9. When Are You Airing the Story?
(c) Brad Phillips 14/9/2011

]]> http://www.airsupremacy.co.uk/blog/2012/03/31/nuts-and-bolts-9-basic-questions-for-reporters/feed/ 0 The Battle of Hatchfield Farm is won. http://www.airsupremacy.co.uk/blog/2012/03/23/the-battle-of-hatchfield-farm-is-won/ http://www.airsupremacy.co.uk/blog/2012/03/23/the-battle-of-hatchfield-farm-is-won/#comments Fri, 23 Mar 2012 19:39:21 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=970 The Battle of Hatchfield Farm in Newmarket is over. Rachel Hood and her fellow campaigners have won. Lord (Teddy) Derby’s appeal was rejected by the Planning Inspector Ian McPherson and ratified by the Communities Secretary Eric Pickles.

]]> http://www.airsupremacy.co.uk/blog/2012/03/23/the-battle-of-hatchfield-farm-is-won/feed/ 0 Syria: media coverage http://www.airsupremacy.co.uk/blog/2012/03/14/syria-media-coverage/ http://www.airsupremacy.co.uk/blog/2012/03/14/syria-media-coverage/#comments Wed, 14 Mar 2012 16:44:18 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=967 Continue reading →]]> Just been reading some stuff on line about whether our coverage of Syria is ‘balanced’ or not. Having worked as a reporter in Beirut, albeit years ago, I wonder if I can venture a view. All our western media can do is hold up a template of our values against which to assess the hideously complex situation in Syria. I believe the search for balance as an ideal is a false one. If, by giving equal weight to all parties you must add in the propaganda of tyranny, extreme religious views, or centuries old tribal rivalries in every report, you will still not have balance; and the issues that truly matter, the ones that Marie Colvin and others are dying for, will have been drowned out in the din.

]]> http://www.airsupremacy.co.uk/blog/2012/03/14/syria-media-coverage/feed/ 1 Lovin’ it http://www.airsupremacy.co.uk/blog/2012/02/16/lovin-it/ http://www.airsupremacy.co.uk/blog/2012/02/16/lovin-it/#comments Thu, 16 Feb 2012 09:20:41 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=964 Busy Busy since Jan 1st – working with Halfords, Barclays, B&Q and Superdrug .

]]> http://www.airsupremacy.co.uk/blog/2012/02/16/lovin-it/feed/ 0 Just Common Sense? http://www.airsupremacy.co.uk/blog/2012/01/09/just-common-sense/ http://www.airsupremacy.co.uk/blog/2012/01/09/just-common-sense/#comments Mon, 09 Jan 2012 18:35:24 +0000 Stonborough http://www.airsupremacy.co.uk/blog/?p=961 Continue reading →]]> They are debating on one of the PR Forums whether PR isn’t ‘just common sense’. The implication being that it’s not a proper profession, anybody can do it. I beg to differ. A public relations professional has a proper understanding of his/her client’s business, their stakeholder audiences and markets; an appropriate qualification, relevant practical experience, plus the speed, originality and authority to create and drive policy, in possibly difficult circumstances. I don’t call that common sense – any more than any other professional; lawyer or  engineer, would term their skill and expertise ‘common sense’. If PR’s are offering PR advice based on ‘common sense’, ‘gut feel’ or a Ouija board, than I urge them to stop, before they leave themselves and this industry open to ridicule.
I’d be interested to know what you think.

 

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