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Multi platform media convergence! It’s the phrase of the age. It means when you do an interview with the Daily Telegraph, the reporter may have a camera and record it for their website! Or you drop in for a chat at BBC Radio Five and find you are being ‘streamed’ live on the internet via a webcam you hardly noticed. The old demarcation has gone. Now every interview in the Digital Age means you are in ‘show business’ and lives forever more. So you can see why you need the very best advice available.
Welcome to Air Supremacy and the blogosphere. We have been preparing top executives for difficult interviews since 1988 and they have just got a lot harder. Media Training is still about helping you formulate and deliver key messages to all target audiences (where ever they are), at a sensible price but now you need to make the new technology work for you as well.
Please glance at our Courses page. The Air Supremacy concept of Media Training is a seamless service of research, do's and don'ts, key message preparation, rehearsal and advice; plus (if needed) 'hostile media' management for the digital age. (see Courses/SOS) Our recent clients include household names ASDA (Wal-Mart), Comet, British Gas, Burger King, RBS, Savills; world famous organisations Swiss Re, OTTO, Microsoft, Absolut Vodka and public bodies including the Gambling Commission, the Metropolitan Police, the JAC, I.C.E. and many many others. (see Clients) We also advise agency and in-house PRO's and lawyers on the Broadcast and Print conduct codes, as well as lecturing on good practice and commenting in the media. Read about our trainers on the Team page. Each one will ensure you achieve your goal of creating authoritative confident spokespeople capable of optimising any media opportunity. Lastly, share your Comments; what do you think of Air Supremacy media training?
John Stonborough FCIPR
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